7 good reasons to develop a mobility plan
Saturated by car traffic, Geneva is facing the same problem as many European cities. Today, the objective of the State is clear: to encourage active commuters who use their private vehicle, i.e. 80% of them, to change their way of traveling. Geneva has therefore urged companies to adopt a mobility plan for their employees. Let's discover 7 good reasons to implement it in your company.
What is a mobility plan?
The mobility plan, formerly known as the Corporate Travel Plan (PDE), is a set of measures designed to optimize the travel of a company's employees and to promote alternative solutions to the individual use of the car.
The objective of the mobility plan is twofold: to reduce travel and make it less polluting by changing habits.
This approach is part of both environmental and economic and social reflection.
Reasons for developing a mobility plan
Several (good) reasons can lead a company to carry out a mobility plan. Here are some of them:
1. Promoting access to business
Shortage of parking spaces, unknown public transport services, lack of cycle paths, etc. Many companies face these access issues, making the commute to and from work painful and stressful for their employees.
2. Know the environment of your future premises
The mobility plan can be wise in case of moving or opening an antenna. It makes it possible to study the ecosystem of the new location, in particular the presence of public transport.
3. Improve the attractiveness of your company
Access to the company can be a real obstacle to the recruitment of some candidates, especially those who do not wish to travel with an individual vehicle. That's why the presence of public transport is a powerful, and sometimes underestimated, asset to attract new talent.
4. Committing to the environment
By promoting public transport and soft mobility, the mobility plan is part of a sustainable development approach. It also improves the company's brand image.
5. Supporting the regional economy
By favoring public transport but also soft modes, the company may have to conclude synergies with local partners.
6. Reducing the consequences of using individual transport
From stress, fatigue or even risk of larger accidents, the use of the car individually has many harmful effects for employees. The mobility plan can thus improve their well-being.
7. Anticipating regulation
The underlying trend in major European cities is towards the regulation of car traffic. Now mandatory for public institutions in Geneva, the mobility plan for private companies will open more and more doors and many companies are interested in it.
Whether environmental, economic or social, the reasons for adopting the mobility plan are relevant and engage the company in a process of improvement and profound transformation.
Examples of measures
Is the company served by public transport? Do your employees travel often as part of their activity? Do you offer a delivery service to your customers? ...
It is necessary to study the situation of the company in detail in order to find the most suitable solutions for the employees. Here are some examples of measures that can be proposed as part of a mobility plan.
- Promotion of public transport
In addition to the choice of premises served by public transport, it is also possible to promote the use of tpg through the financing of travel passes. We have set up a platform specifically for companies, tpgEvomoov and its Public Transport module, which allows managers and HR managers to easily manage travel passes for all staff.
- Promotion of soft mobility
If the company offers secure access for bicycles, the company can offer secure parking, acquire its own e-bike park or provide access to showers.
- Carpooling
Your company can connect colleagues who live in the same cities or neighborhoods and encourage them to carpool.
- Flexible working hours
This measure makes it possible to better distribute flows, for example by reducing the number of passengers on public transport during rush hour, making the journey more pleasant for all.
- Communication and tools for staff
Like Genève Aéroport, some companies are setting up resources and tools to inform and raise awareness among their employees about alternative modes of transport.
By involving your teams in the development of your mobility plan, you help to make these different measures more easily accepted.
Why is it important to make a mobility plan?
In June 2021, the Council of State of Geneva adopted a implementing regulations concerning mobility plans. While there is still nothing mandatory for private companies, this is not the case for public law institutions (IDPs) and semi-public organizations in Geneva. By 2023, they will have to follow a roadmap and respond to an evaluation grid of their mobility plan. A way to set an example and convince private companies that have not yet adopted the approach.
This first regulatory step marks the beginning of a fundamental trend, not only in Switzerland but also in Europe, aimed at drastically reducing the nuisance and pollution caused by road traffic in large conurbations. tpg supports companies and offer them adapted solutions for their teams and their mobility/HR manager.
If you want to discover the many advantages of our tpgEvomoov solution, contact us!