Geneva: how to improve the attractiveness of your company ?

Do you want to increase the attractiveness of your company? You are absolutely right because an attractive company spontaneously attracts new talent and its current employees are proud to work there.  Low turnover, interesting career development opportunities, available and attentive hierarchical superiors, implementation of measures to improve the quality of life at work: it is possible to act on many factors to improve the attractiveness of your company.

In this article, tpg reminds you of some tips to achieve this !

Offer attractive remuneration and opportunities for development

The salary criterion is one of the most important when looking for a job. It remains an essential component to attract and retain your future employees. To attract new talent that qualifies and stands out, you can differentiate yourself by other elements that we will discuss below.
Experts often recommend incentive bonuses to make employees want to invest in your company, exceed their goals and commit themselves on a daily and long-term basis for the good of colleagues and the company. 
Then, propose a training offer so that your employees develop their skills, promoting their fulfillment in their work.

Working on your employer brand

To spread an employer brand with a strong image, we propose to think upstream about the corporate culture and to draw solid foundations. In short, answer the question: "What does it mean to work for a company?" The overall goal is to differentiate yourself by highlighting your values as well as concrete benefits. 

To do this, the implementation of "onboarding" processes is a useful action to promote the integration of new recruits within your company. The first days in a company are crucial for the successful integration of new employees. 

Communication about your HR actions and your corporate culture is also an interesting approach. Feel free to use your website, blog, social media and even partner network to communicate why working within your company is enjoyable and useful for society as a whole. 

Fostering team cohesion

Good team cohesion significantly improves the attractiveness of your company. To strengthen the links between the members of your company, the organization of internal events, outings focused on team building or "afterworks" are avenues to exploit. You can also survey your employees to find out what their expectations are on this subject in order to best meet them. 
These different events are intended to create a good atmosphere that promotes the commitment of your employees and by extension their productivity. 

In this period of health crisis during which teleworking has become more democratic, it is also advisable to offer good working conditions in the home office and to deploy actions promoting cohesion by offering, for example, online events or games. 

Committing to environmental protection

In the eyes of new generations, it is becoming attractive to work for environmentally conscious companies and to take on jobs that really have a meaning. However, not all companies are necessarily positioned in a sector of activity close to environmental issues. 
If your core business does not allow it, you can still make sure to act for this cause. For example, your CSR policy can be turned in the direction of sustainable development. 
For example, in Geneva, you can work for a cleaner and less polluted city by encouraging your employees to use public transport. How to do it? By financing their travel pass with Geneva public transport. This type of action has the advantage of having a double impact: 

• redistribute part of the profits to employees 
• demonstrate in a very concrete way the social and environmental responsibility of your company.

Acting on the quality of life at work

As you can imagine: it is not enough to install a foosball table, a game console or a billiards table in a relaxation room to transform your company into a place where it is good to work and where employees go every morning with enthusiasm. Instead, it's essential to focus on benefits that make sense and are aimed at your entire workforce. 
However, mobility is a subject that concerns 100% of employees, 5 days a week. By offering solutions that facilitate mobility, you offer yourself the opportunity to act on a daily issue for employees. This type of action has real repercussions, much more than removing disposable dishes...

Encourage your employees to use public transport

The accessibility of a company is an important condition for its attractiveness. Proposing to subsidise public transport passes constitutes:

• an attractive and interesting advantage that will be useful to all employees and that will differentiate your company from others;
• an enticing argument during recruitment because you can easily integrate it into your salary package;
• a concrete measure to improve the quality of life at work with employees who spend less time in traffic jams, reduce their carbon footprint, are less stressed, more fulfilled and on time;
• a real plus in terms of employer brand because offering financial aid to promote mobility allows your company to position itself as an innovative and eco-responsible brand.